Maximizing Impact: How to Measure the ROI of Support Training Program
Updated: December 18, 2024How to Measure the ROI of Support Training Program?
A support leader can measure the impact of training on their team members’ outcomes by tracking specific metrics, behaviors, and business results. Here is a structured approach:
1. Define Clear Training Objectives
Skill management is the systematic process of:
- Align training goals with measurable outcomes like improved response time, resolution rate, or customer satisfaction (CSAT).
- Identify specific skills or knowledge the training aims to improve, such as product knowledge, soft skills, or technical troubleshooting.
2. Track Pre- and Post-Training Metrics
Use key performance indicators (KPIs) to compare performance before and after the training. Examples include:
- Metrics
How It Reflects Training Impact
- First Call Resolution
Improved product knowledge reduces repeat contacts.
- Average Response Time
Training on tools or processes speeds up responses.
- CSAT Scores
Enhanced soft skills lead to better customer experiences.
- Ticket Escalation Rate
Reduced escalations show improved problem-solving skills.
- Knowledge Base Usage
Improved ability to use internal resources effectively.
3. Conduct Assessments and Quizzes
- Include pre- and post-training assessments to measure knowledge or skill improvement.
- Use Edurigo’s AI-powered Training Needs Analysis (TNA) to identify skill gaps before training and re-assess afterward to quantify progress.
4. Behavioral Observation
- Implement Employee Performance Tracking forms for managers to evaluate behavioral changes.
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Use observation to check improvements in:
- Communication with customers.
- Empathy and professionalism.
- Efficiency in handling tickets.
5. Correlate Training to Business Outcomes
- Link team performance metrics to broader outcomes like:
- Reduction in churn rate: Faster and better support improves customer retention.
- Improved Net Promoter Score (NPS): Reflects customer satisfaction.
- Lower support costs: Efficiency improvements reduce ticket backlogs and time spent per case.
6. Gather Feedback from Team Members
- Use surveys to understand how confident team members feel after training.
- Analyze feedback on whether the training addressed their challenges effectively.
7. Longitudinal Analysis
- Track trends over weeks or months to ensure improvements are sustained.
- Example: Monitor if post-training improvements in resolution rates are consistent.
8. Utilize Analytics Tools
- Use Edurigo LXP’s reporting and analytics module to generate:
- Content progress reports to see if team members completed training.
- Skill reports to identify individual and team-level improvements.
- System adoption insights to measure training engagement.
9. Employee Growth and Engagement
- Assess if training boosts employee confidence, morale, and career growth.
- Improved engagement can lead to higher productivity and lower turnover.
By combining quantitative metrics, behavioral insights, and business outcomes, a support leader can holistically evaluate the impact of training.