Department of Management Studies, Indian Institute of Technology, Delhi
The workshop will be held from July 3-4, 2023 via online medium (through Zoom).
The aim of this workshop is to offer necessary understanding as well as confidence to start doing experimental research. This workshop will be useful to faculty, doctoral students and aspiring Ph.D. candidates who are interested in experimental research. The purpose of this workshop is to provide technical skills for the design and implementation of experimental methods, the techniques and discussion are relevant for any experimental research in social science/behavioral studies. The assignment is oriented towards getting the candidates to conceptualize and design a simple experiment and then analyze the results from the study.
Upon the completion of this workshop, the participants would learn:
This workshop is designed for researchers working in social sciences (Psychology, OB, HRM, Marketing, Strategy, Communication, etc.) who want to apply experimental methods in their own research. Participants should be familiar with basic principles of statistical inference (e.g., standard errors, hypothesis testing, confidence intervals).
Participants will be expected to have their laptops loaded with Excel.
Participants who register by June 20 will get a 20% discount.
After making the payment, please fill the registration form at: https://forms.gle/X5ukwrzrotCcNAhv7
The workshop will be held from 3rd – 4th July 2022 (3pm – 6:30pm).
Dr Manish Panchasara
Co-founder and Director, SkillsEdge
Biswajita Parida is an Assistant Professor at Indian Institute of Technology Delhi. She has completed FPM from Indian Institute of Management Ahmedabad in the area of Marketing. Prior to joining IIMA, she has four years of industry experience as an engineer. She has served as Assistant Professor at NMIMS Mumbai and has taught at various B-schools including XLRI Jamshedpur and IIM Sambalpur. Her research interests are in the domain of consumer behaviour, advertising and branding. She has taught courses like marketing management, marketing planning, marketing research, and product and brand management.
Biswajita can be contacted at firstname.lastname@example.org. Her full profile can be accessed at: https://dms.iitd.ac.in/faculity_type/prof-biswajita-parida/
(July 3-4, 2023)
DAY 1: July 3, 2023 (Monday)